In 2024, Edenred undertook the complete redesign of its main prospecting websites, edenred.be and edenred.lu.

The objectives were ambitious: improve SEO, optimize lead generation, and enhance the user experience. We also wanted to modernize the visual identity to better reflect the company and its values. Another key challenge was integrating a more efficient and reliable tracking system.

I was responsible for the complete management of the project. We were two project managers: one person dedicated specifically to tracking and the needs of the marketing and sales teams, and myself, in charge of design, UX, and ensuring the branding was respected by our external partner.

An old version of the website is available here (web.archive.org).